The income of many Americans has been reduced, jobs cut back and many are facing harder times than five years ago. Listening to the media and experts can leave you feeling overwhelmed and unsure especially if your income is one that has been affected by the current economy. There has been an industry that has proven to be recession proof, a bright light in a dim economy. This is an industry that could shine a brighter light on your financial future. Why have health supplements and vitamin sales accelerated while the stock market and other industries have fallen off?
The first reason is that the health supplement industry, which boasts over a $24 billion in annual revenue, has the answers that many are seeking in a poor economy. The vitamin business has proven to be truly recession proof and has continued to produce even in a extended period of recession in our country. The health supplement industry continues to be strong and growing for a number of reasons.
If you are like me, and it seems many Americans are, you have been thinking about your health. Gone are the days for me when I throw caution to the wind and live how I want. You can call it age or good old common sense but many people focusing on their health. I have decided to quit a long term unhealthy habit last year and quit smoking. Many others faced with the same reality and financial distresses are cutting out more things that are harmful to them, tobacco use, not drinking as much soda pop and consuming fewer high calorie junk food meals. Health supplements and vitamins are a very important part of my new healthier life style. I have known for a long time that my diet is lacking in many basic nutrients and I am willing to invest a little to have better nutrition through supplements, it seems that many others feel the same way.
Another reason may be that as people that have lost their health insurance and are faced with fitting the whole bill for treatment and any prescriptions. These people want to maintain or improve the level of wellness that they have now. They are more than willing to use vitamins to prevent further costs to health care providers. The growing interest in health supplements is the basis of people taking responsibility for themselves and playing an active part of lowering their health costs. Investing in themselves and increasing their wellness by better nutrition.
Health Supplement sales are also booming because the baby boomers are getting older. They are becoming more concerned with their personal health and know that taking responsibility, using vitamins and health supplements they can increase their wellness and lower their health care costs. This is driving an already strong industry to providing more than just a supplemental income for many others.
Vitamin sales continue to grow even in this recession!
The following is a quote from the the February 2010 TriVita VitaJournal “The Nutrition Business Journal reports that supplement sales rose at a 4.9% annual rate between 2001 and 2008. The pace is picking up because sales of dietary supplements rose 6.2% in 2008 and about 5.8% in 2009. The Nutrition Business Journal states, “We believe one of the primary trends driving the industry is consumption by the over- 50 demographic, including baby boomers who seek to improve their health and wellness and treat and prevent disease and illness.” On the other hand, sales of other health related products, including cough and cold remedies, first aid products and pain relievers, have been dipping, according to the Neilsen Company.”